2026 BUSINESS INTAKE — LIMITED PLACES REMAINING
Why Australian Alliance
Building an online business is very different to simply building a website.
Australian Alliance brings together deep ecommerce experience, practical business knowledge and a strong understanding of the Australian online retail market.
Our Head Mentor, James Mills, has spent almost 20 years working in ecommerce and has experienced many of the major changes that shaped the industry — from the early days of independent online stores through to the rise of Shopify, Amazon, paid social advertising and modern ecommerce marketing.
James was an early adopter of Amazon FBA in Australia and has extensive hands-on experience across ecommerce operations, product research, sourcing, Shopify, customer acquisition, paid advertising and online business development.
Australian Alliance also works within the Shopify and Google ecosystems, combining practical ecommerce experience with the platforms modern online businesses rely on.
We don't just teach ecommerce. We've spent years working inside it.
James Mills
Head Mentor — Australian Alliance
Are you a client?
If you've worked with Australian Alliance, we'd love to hear about your experience. Share your story below and, once reviewed, it may be featured on this page.
Client Experiences
Here's what some of our clients are saying about their experience working with us.
Every ecommerce journey is different. These are experiences shared by Australian Alliance clients across different industries, locations and stages of business.
I was driving Uber before I started with Aus Alliance. After upgrading to the next package, I’m now earning enough to leave my driving job and travel between Australia and India. Having that flexibility has made a big difference to my life.
Kabir P.
ACT2026
I've been with Australian Alliance for two years now, and I'm more than happy to give them a fantastic review! I previously worked as a Project Manager, but my online business has now more than replaced my previous income, allowing me to leave my job. I couldn't be happier with how things have worked out!
Garry M.
QLD2026
I made over $6,000 in my very first month! Couldn't be happier with how things are going. Thanks so much to the Australian Alliance team, and a special shout-out to Broden, my mentor, for all his help and support. You guys are legends!
Gerald T.
NSW2026
I'm originally from Italy, and I bought my online business because I wanted the freedom to backpack around the world without having to constantly look for jobs just to support myself. Now I can travel, explore new countries and earn money through my online business wherever I am in the world. All I need is my laptop and an internet connection! For me, it's not just about the money — it's about having the freedom to live life on my own terms :)
Dominic R.
QLD2026
As a single mum, I needed an extra income to help make my money go further. This has been exactly what I needed. Thanks, Australian Alliance!
Tina I.
ACT2026
I was new to ecommerce and needed help with basically everything. The training and mentoring were so comprehensive. I now feel very confident running my business.
James R.
QLD2026
As a stay-at-home mum, I wanted my own money—and fewer questions from my husband about how much I’d spent at the hairdresser! Little did he know, I was just trying to look good for him. I’ve been with Australian Alliance for a little over a year now, and I’m actually earning more than he is. Having my own income feels pretty good!
Margaret P.
NT2026
Australian Alliance were great the marketing that they did for my online store was great, finally I had buyers flooding in. My store without them was as they said a internet decoration. Thank you for everything :)
Mei Y.
TAS2026
When my iPad arrived, it wasn’t charging properly, but Australian Alliance replaced it within 48 hours. Since then, my business has been coming along nicely. It’s still early days, but I’m feeling hopeful. My goal is to gradually wind down towards retirement, so I’m looking forward to seeing how it develops.
Karen H.
WA2026
The team at Australian Alliance were knowledgeable and explained things clearly. They answered my questions and helped me understand what was involved in getting started. Now I am able to spend more time with my family as I cut back my work load in the financial sector. Thank you
Martin D.
NSW2026
I’m new to Australia and have job, but my wife still looking for work, so I bought this business for her. Our oldest son help too. At first I found it hard to understand the coach because my English wasnt very good. He made videos for me so I could go over anything I didn’t understand. That really helped, and now running the business feels much easier.
Arjun P.
NSW2025
Completely blown away. The team seriously know what they are doing my store looks amazing the first week of marketing I had my first sale!
Benny B.
QLD2025
I wanted to leave a good review for these guys because I was really nervous at the start as I spent a fair bit of money, but within couple of weeks the money started rolling in and within in months I was making more money then in my concreting. I have travelled with it to Greece and still made money while there visiting may family. Life changing decision!!!
George P.
NSW2025
With AI starting to replace work in my industry, I wanted a second source of income. This has fitted really well around my schedule and doesn’t take up too much time. It’s easy to run, and I’m making a good income from it. The team at Australian Alliance really know their stuff, and I couldn’t speak highly enough of them.
Peter T.
VIC2025
As a retired doctor, I wanted to keep my brain active and earn a little extra money. This has been a great fit for me, with the marketing taken care of and support when I need it. A big thank you to Collin—the initial conversation with him really won me over. Great company.
Anilkumar P.
VIC2025
Australian Alliance Events
Once a year we bring Australian Alliance clients together for a day focused entirely on ecommerce, business development, marketing, strategy and what comes next.
These workshops give us the opportunity to meet our clients face-to-face, work through ideas together, share what we're seeing in the market and help everyone move their businesses forward.
July 2026
The 2026 workshop focused on Meta and Shopify, and on where AI now sits inside both — how campaigns are built and how an online store is run day to day.
Topics covered
July 2025
The 2025 workshop focused on Amazon — how the marketplace works for Australian sellers, and what sits behind building a product range for it.
Topics covered
Workshop FAQ
Our Australian Alliance workshop is held once per year.
You must be an Australian Alliance client or attend as the guest of an Australian Alliance client.
The location is advised once the venue has been planned and attendee numbers have been confirmed.
Yes. Australian Alliance clients are issued invitations once the workshop location and event details have been confirmed.
Expect a full day — and sometimes two — focused on all things ecommerce. They're great days where we get to personally meet our clients, network, share ideas, work through strategies and help everyone advance their businesses.
That's perfect. It doesn't matter what stage your business is at. Whether you're just getting started or already operating an established ecommerce business, you're welcome at our workshops.
Explore our ecommerce programs and discover how we can help you build, launch and grow your online business.